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We’re off to see the Wizard

We’re off to see the Wizard, The Wonderful Wizard of Oz Social media command centers; are they hype or real.  Is it a showcase or delivering value.  My answer: depends on how you set it up, and how...

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Really Simple: Listening and Engaging with Customers

Its called social for a reason — because interaction is part of what makes it different from broadcast media.  And, that interaction with brands ought to be based on hearing what others say — not just...

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